It amkes sense if you understand the ins and outs of marketing and getting product, price, promotion, and placement -
Personally, - I think Indie Labels are commodities, and mean nothing. It is all about the people, the connections, and the talents involved. If you are organized, can source productions houses, artwork, manage produciton timelines, can create PR and generate interest that builds, and generate loyalty that can be monetized, then you basically can be an effective indie label. Otherwise, you are a glorified tax shelter for your business.
At the end of the day, the industry has seen the commodization of the musician, the music, and the industry overall. Name me a quarterback... ok, you probaly named three or four. Name me a CEO... ok, again, you named three or four. Name me a guiatar player that is a must see... alright - maybe Nashville Music Pro audience can do that - but the general mass public can not. There is lies the rub. The industry needs to group together rather than have millions of indies fighting it out - we need to develop the brand among us all, that sells music, and then work it so we can all join in... check out www.worldmusicleague.com for one example of how it is being done. Those that are within, are part of the brand. They still have their independence, but they also compete within the branded space of World Music League. There are other examples as well - we need to build relevence for the music and the industry - and I think a lot if indie labels just clutters the message.