"Through My Father's Eyes" (Official Music Video) - Christian Singer, Holly Starr
Holly Starr - "Through My Father's Eyes" is the official New Christian music video for the radio single "Through My Father's Eyes" from the Christian singer'...
the next big thing...
i've been quietly networking to find a few folks to bring together into a "think tank" forum to brainstorm about newly emerging music business models. i'm convinced that the newer models won't simply see technology as means to market, but as an inherent part of the model itself.
but big ideas aren't enough. they also need to be monetized and sustainable. which is why i want to consider not only emerging models but also a methodology for taking concepts form the drawing board to the streets.
and more than anything, i want to see those ideas emerge out of nashville. it's going to take more than talented musicians, songwriters and artists. it's going to take a reframing of our ideas of "creativity." it's going to take a commitment from the chamber of commerce to see the importance of the developing tech community here. it's going mean we'll need to pull our heads out of our asses and realize that rather than trying to protect the status quo, we need to embrace the destructive power of chaos and let go of the safe and familiar.
i'm also convinced there are lessons to be learned from today's global digi-culture that has been growing exponentially over the last ten years. those of us with experience need to be mentoring the new movers and shakers, spotting new creative talent, giving them a fertile place to grow and test their ideas. and we need to be willing to learn something new, too. to realize that anything that moves us to a place of discomfort is a potential catalyst for our own evolution.
what prompted this forum topic is an article from the christmas eve edition of the new york times about a student project that seeks to, literally, find "the next big thing." it's elegantly simple in design. and already landed the students some venture capital to develop the idea further.
here's a short excerpt from the article, and the full story is available at this link.
For the ailing music industry, every new idea is a potential life-saver. Four classmates at Northwestern University knew this when they developed a Web site called The Next Big Sound (thenextbigsound.com) as part of an entrepreneurship class last winter. Inspired to think big, they designed a site part MySpace and part “American Idol”: a self-contained electronic stage where users vote on new, unsigned acts. “We want to help change the music industry,” says Alex White, 22, who graduated in June with a degree in education.
Registered users — it’s free to sign up — can act as “moguls” who scan through thousands of demos and show their approval by “signing” artists, though there are no actual contracts. Since the site opened in August, 2,000 would-be moguls have enrolled, making 9,000 signings. The more bands and moguls sign up, Mr. White says, the better it reflects people’s taste.
What sets their site apart from offerings on social networking sites is the principle of scarcity. On MySpace, users endorse acts by adding them as friends; emerging groups often tout their numbers as proof of popularity. But there’s no way for a record label to know how devoted those so-called friends are, since users can add unlimited numbers of bands. On The Next Big Sound, users can sign only 10; to support that 11th they have to drop a band, indicating a strong endorsement of their chosen 10. “If you get enough people doing that, the cream will rise to the top,” explains Troy Henikoff, who teaches the entrepreneurship course. As part of the class, students present their ideas to venture capitalists. The Next Big Sound got $25,000 in seed money.
so have at it. build on the idea. what do you think is brilliant? what do you think is bullshit? how would you make it better? does it give you ideas for another approach?
i thought it would be interesting to take more of a "laboratory" approach, having a freeform discussion that might lead to some interesting "ah ha" moments.
you game?
update: to those of you new to the discussion, there are some great thoughts here and certainly a lot of stimulating conversation. however, due to the nature of the coding for the forums, the reply "trees" can jump around a bit. this means that the discussion doesn't always flow chronologically (though you can easily see the date when posts were made.)
there's a lot of material here to wade through, but i'd encourage you to read first and then jump into the discussion.
but big ideas aren't enough. they also need to be monetized and sustainable. which is why i want to consider not only emerging models but also a methodology for taking concepts form the drawing board to the streets.
and more than anything, i want to see those ideas emerge out of nashville. it's going to take more than talented musicians, songwriters and artists. it's going to take a reframing of our ideas of "creativity." it's going to take a commitment from the chamber of commerce to see the importance of the developing tech community here. it's going mean we'll need to pull our heads out of our asses and realize that rather than trying to protect the status quo, we need to embrace the destructive power of chaos and let go of the safe and familiar.
i'm also convinced there are lessons to be learned from today's global digi-culture that has been growing exponentially over the last ten years. those of us with experience need to be mentoring the new movers and shakers, spotting new creative talent, giving them a fertile place to grow and test their ideas. and we need to be willing to learn something new, too. to realize that anything that moves us to a place of discomfort is a potential catalyst for our own evolution.
what prompted this forum topic is an article from the christmas eve edition of the new york times about a student project that seeks to, literally, find "the next big thing." it's elegantly simple in design. and already landed the students some venture capital to develop the idea further.
here's a short excerpt from the article, and the full story is available at this link.
For the ailing music industry, every new idea is a potential life-saver. Four classmates at Northwestern University knew this when they developed a Web site called The Next Big Sound (thenextbigsound.com) as part of an entrepreneurship class last winter. Inspired to think big, they designed a site part MySpace and part “American Idol”: a self-contained electronic stage where users vote on new, unsigned acts. “We want to help change the music industry,” says Alex White, 22, who graduated in June with a degree in education.
Registered users — it’s free to sign up — can act as “moguls” who scan through thousands of demos and show their approval by “signing” artists, though there are no actual contracts. Since the site opened in August, 2,000 would-be moguls have enrolled, making 9,000 signings. The more bands and moguls sign up, Mr. White says, the better it reflects people’s taste.
What sets their site apart from offerings on social networking sites is the principle of scarcity. On MySpace, users endorse acts by adding them as friends; emerging groups often tout their numbers as proof of popularity. But there’s no way for a record label to know how devoted those so-called friends are, since users can add unlimited numbers of bands. On The Next Big Sound, users can sign only 10; to support that 11th they have to drop a band, indicating a strong endorsement of their chosen 10. “If you get enough people doing that, the cream will rise to the top,” explains Troy Henikoff, who teaches the entrepreneurship course. As part of the class, students present their ideas to venture capitalists. The Next Big Sound got $25,000 in seed money.
so have at it. build on the idea. what do you think is brilliant? what do you think is bullshit? how would you make it better? does it give you ideas for another approach?
i thought it would be interesting to take more of a "laboratory" approach, having a freeform discussion that might lead to some interesting "ah ha" moments.
you game?
update: to those of you new to the discussion, there are some great thoughts here and certainly a lot of stimulating conversation. however, due to the nature of the coding for the forums, the reply "trees" can jump around a bit. this means that the discussion doesn't always flow chronologically (though you can easily see the date when posts were made.)
there's a lot of material here to wade through, but i'd encourage you to read first and then jump into the discussion.
Tags: 2.0, big, business, entrepreneur, future, music, next, thing
Replies to This Discussion
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Permalink Reply by Rolff Zwiep on -
"...but the shades of grey may be where innovation lives."
Freakin' brilliant!
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Permalink Reply by Bob Olhsson on -
I think we need to differentiate between background "identity" music and foreground music having engaged listeners. People do different things with music and that needs to be addressed. Music as a commodity really has mostly to do with background or environmental music in my opinion.
One size has never really fit all but music used to be able to be a bit more of a general product.
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Permalink Reply by iV on -
music as a commodity is an interesting concept. oddly enough, another tweet of the day came from alex bogusky, of cp&b (the ad agency for burger king, vw, sprint, microsoft, etc).
here's a link to his thoughts on creativity as commodity
i'm chewing on this right now.
and with that, i need to disconnect for a bit.
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Permalink Reply by Sue Rarick on -
I just read that article about music being a comodity. And it is interesting he used graphic design as an example. When I closed down my design business 15 years ago, most of the designers could not draw or do any art work not connected to a computer. Gone were the years of art training replaced by graphic software applications. Today we are approaching that stage in music.
It might be worth looking at how the graphic arts and design business has dealt with the changes in their field.
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Permalink Reply by iV on
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i think it's really beneficial to look at other creative endeavors and how they're dealing with similar issues. I think technology has definitely impacted the way we create. I don't think one is more "pure" than another. But I do think that the aspect of "craft" can be devalued when the product of the creation becomes a commodity (i don't think the creative process itself can be commoditized, though i may have just talked myself into an interesting corner as i'm working right now on a response to alex's post...but that's another conversation altogether.)
want to explore your thought a little more? what parallels/lessons/etc. would you see form your experiences?
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Permalink Reply by Rolff Zwiep on
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Right Steve. I also just read the 'new item' from Apple is alleged to be ~10" diagonal in size and will probably also compete directly with the Amazon Kindle and it's e-book market. Release, now is said to be 'before the holiday season, according to Reuters.
It's pretty rare that Apple flops with a product so this could be a pretty big move from the media end of the market as well. Perhaps this is where the future of newspapers is going. Personally I still love to read a real newspaper, but...
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Permalink Reply by iV on
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personally, i think this has the potential to be another revolutionary move. as always, the price point for the hardware may be a sticking point for apple, but this tablet has the potential to impact not only the e-reader market but the phone market and the netbook market, too.
as i connect the dots, i'm seeing a lot of potential for this to be a game changer. but that's a whole other discussion.
i think the "app" mentality could be part of a techno/cultural shift in computing, particularly with a tablet like apple is proposing. i'm wondering who here in nashville is working on developing music related apps.
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Permalink Reply by MArc-Alan Barnette on -
I think there are always going to be breakthroughs in any thing. There are always going to be people who figure out how to ride the bull. I believe where we are is the convergence of several issues:
The Internt changed the dynamic of the way music was developed and delivered.
Home recording, software, and things like pro tools, made everyone a home studio. But lowered the quality of the talent pool.
Karaoke, everyone was a sing. Lowered the talent pool.
Reality television. Lowered the talent pool.
So when you have everybody getting, bringing the quality down, everyone giving it away for free, it changes the entire dynamic. Then with the ilegal downloading element has forced us to react.
What I see happening is smaller and regional acts, building steam and then being taken the next step with majors. But they are always going to have to have songs and not suck. And a lot of people don't really realize that fact.
MAB
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Permalink Reply by Juni Fisher on -
Amen, Marc.
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Permalink Reply by Benso on
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We've recently launched a service for co-writers, after one of those "ah ha" moments,
after realizing how many talented musicians there are in Nashville.
Every night there are new songs being created, often at impromptu get togethers
with just a couple acoustic guitars. It's difficult to navigate the co-writing copyright and publishing field
if two writers want to distribute their work online from these sessions; let alone try to license it.
That's where the "AH HA"! moment happened, in a living room full of musicians in Nashville. We are currently in "beta" mode, but we offer artists FREE tools to collaborate with each other by sharing entire recording sessions (either private, or public), and then share the revenue 50/50 when a song is downloaded, and Licensed. Artists currently set the price for their work to be licensed and it's free to sign up. We're just getting started, and hope to get some positive feedback from the community. Let us know if it's worth it. Thanks, Joe
www.notethrower.com
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Permalink Reply by Eric McMillen on
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Maybe the future is getting here quicker than thought.
Computer program composes music indistinguishable from that of human composer:
Songs:
http://blog.miller-mccune.com.s72010.gridserver.com/wp-content/uplo...
http://blog.miller-mccune.com.s72010.gridserver.com/wp-content/uplo...
It's funny. Listening to it. It's hard to picture a computer doing this. It takes a while to sink in. But it's only a sign of things to come. Couple this with wireless technology, exponentially faster computers, and the internet, it's obvious where the trend is going.
Here is the article: http://www.miller-mccune.com/culture-society/triumph-of-the-cyborg-...
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