This article got me thinking. What good is it to keep focusing our resources and energy fighting something that is impossible to control.
The real problem is how revenues are distributed and how ALL the parties involved in the creation of music are compensated.
Through numerous discussions with trusted friends in the business, I have come to realize that we are still trying to keep a system for doing business alive that was instituted over 50 years ago and has not changed in over 30.
However, the consumer has changed drastically.
Think about your own buying habits. Where do your own dollars go?
I have to admit, I rarely buy music. Oh, I buy the occasional download from iTunes or give my kids $20 gift cards in their Christmas stockings, but really, I hear all the music I want online and at work.
Yes, CD sales are down, but Starbucks sells tons of them to impulse buyers on their way to work. Craker Barrel sells tons of them because they have a built in network of distribution and only carry products that cater to the majority of their clientel.
We can't set around and complain anymore, we have to focus on how people demand to be entertained. We know they need our music, but we don't spend much time figuring where the demand is.