"It amkes sense if you understand the ins and outs of marketing and getting product, price, promotion, and placement -
Personally, - I think Indie Labels are commodities, and mean nothing. It is all about the people, the connections, and the talents…"
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Ken Loebel's Discussions
Holidays and music
Started Dec 20, 2010 0 Replies 0 Promotions
The holiday season is made up of spiritual renewal, time with friends and family, and sounds filled wth music. I would like to thank all artists for sharing your gifts selflessly and especially the…Continue
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Ken Loebel replied to Bret Teegarden's discussion Does it make sense to have an "Indie" label? in the group Labels/Record Executives
Ken Loebel posted a discussionHolidays and music
The holiday season is made up of spiritual renewal, time with friends and family, and sounds filled wth music. I would like to thank all artists for sharing your gifts selflessly and especially the musicians, engineers,writers, producers, and all involved in making this a better world with the sharing of your talents through music- the consumer will pay for the music - now it is time for fair and equitable distribution of revenues-Merry Christmas- and cheers for a world filled with music!Ken…See More
Ken Loebel replied to Ken Loebel's discussion General question: Is a musician/artist as relevant as an athlete, actor/actress, business person, or politician in today's world, in the eyes of the public?"I was reading your comments and just wanted to add a perspective. From a business model, looking at concept, business project, investment, production, manfuacturing, distribution, marketing, compensation incentives, sales, and customer growth , my…"
Profile Information
- Occupation:
- Personal Coaching, Representation Services, Business Management
- Company Name:
- Ken Loebel Consulting
- About Me:
- A business consultant with ability to see creative side and analytical side of life to offer a balanced and objective perspective for clients to achieve: Business Performance Improvement, New Business Development, and Balance between personal/professional life.
Music business experience:Performer, Marketing and Sponsorship Sales with national event marketing firm, radio and television advertising executive with Shamrock Broadcasting, Chancellor Media, Clear Channel, United Broadcasting and Family Broadcasting; Additional experience in startups, business plan development and execution, and performing consulting for companies such as: Best Buy, Coca Cola, Nissan Dealers, and many more.
Ability to create professional breakthroughs and repositioning of "brand"
in order to capture new markets and stay relevant in current markets. Business plans, marketing communications plans and personal plans created, implemented, executed, and monitored for results.
- Number of years working in Nashville area:
- 3 (working as consultant, living outside of Nashville)
- Number of years in the music business:
- 20+, performer, promotions, advertising and sponsorship sales, negotiator, consultant
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In the eye of the beholder
Posted on October 26, 2010 at 6:33pm 0 Comments 0 Promotions
I just get fascinated everytime I try to evaluate the business of art - what fascinates me is that there is so much creativity and self expression out there - it is awesome - yet, that very supply of self expression and originality makes it challenging to try to create a business model that promotes the artist and art while serving the needs of the consumer, without diminishing free expression and originality or commoditizing the artist.
If major labels are to be entrusted…
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From the musical/drama "Courage to Stand: The Story of Esther."
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