Think You Gotta Niche?
By Gigi Swanson
When Mike McLaughlin’s stepdaughter was getting married he couldn’t find a song to capture the right sentiment for their “special” dance at the reception. So he wrote one. Soon the Pennsylvania-based creator of Stepfather of the Bride was receiving requests for the song from DJ’s and other step dads putting in motion a unique niche opportunity.
Currently, McLaughlin’s CD Baby page gets 500- 800 hits per month from people… Continue