Maintaining a dedicated fan base is one of the most daunting tasks faced by musicians. We all know the importance of social networking, working the press, and promoting shows. If only there was a way to incorporate all of your promotional efforts into one source that could be easily distributed to your target audience. Well guess what? There is! It’s called a newsletter. Newsletters are a simple and effective way to build a “community” around your music, while keeping in touch with your fans…Continue
Added by The Record Shop on September 2, 2011 at 10:09pm — No Comments
As in all businesses, the most important and essential contributors to our success in show-biz come from the personal relationships we develop and maintain over the course of our careers.
Someone put it very succinctly when he or she said: "It's not about who
you know; it's about who knows you." To take that very truthful statement
a little bit further: It's not just about who knows you, it's about who…
I just get fascinated everytime I try to evaluate the business of art - what fascinates me is that there is so much creativity and self expression out there - it is awesome - yet, that very supply of self expression and originality makes it challenging to try to create a business model that promotes the artist and art while serving the needs of the consumer, without diminishing free expression and originality or commoditizing the artist.
If major labels are to be entrusted…Continue
Added by Ken Loebel on October 26, 2010 at 6:33pm — No Comments
Added by Lori Bumgarner of paNASH Style on January 29, 2010 at 3:48pm — No Comments