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"FUTURE MUSIC AND ENTERTAINMENT INDUSTRY CAREERS"

“FUTURE MUSIC AND ENTERTAINMENT INDUSTRY CAREERS”

FULL TEXT VERSION

TSU UNIVERSITY, NASHVILLE, TN
PERFORMING ARTS BUILDING RM 174

JESSE BOYCE, LEADERSHIP MUSIC ALUMNI
JBL ENTERTAINMENT, CHIEF CREATIVE OFFICER

“SUCCESS IS A JOURNEY…. NOT A DESTINATION”

“YOU CAN THUMB YOUR WAY THROUGH OR CHART YOUR COURSE”

"REMEMBER TO BE FLEXIBLE ENOUGH TO ADJUST YOUR SAILS TO MAINTAIN THE MOMENTUM OF THE WIND. (A.BOYCE) ADJUST UNTIL YOU GET IT RIGHT AND SAIL ON..." (FRED GERWIN)

TO ACHIVE MORE SUCCESSES THAN FAILURES CONSIDER THESE PRINCIPALS:

1.TAKE ADVANTAGE OF THE WISDOM IN YOUR MIDST. ALWAYS SURROUND YOURSELF WITH PEOPLE WHO ARE ALREADY SUCCESSFUL; PERSONALLY, SPIRITUALLY, OR FINANCIALLY, AND THAT ARE EXPERTS IN THEIR AREA OF PASSION AND POSITION OF POWER AND INFLUENCE.

2.YOU WHEN YOU DECIDE TO MAKE INFORMED DECISIONS ABOUT THE ROADS AND VEHICLES THAT YOU TAKE IN LIFE TO GET TO YOUR PASSION AND POSITION.

3. WHEN YOU DECIDE TO BECOME SOVEREIGN RULER OF YOUR ENVIRONMENT AS AN ENTREPENUER. IF YOU DO NOT, SOMEONE ELSE WILL TAKE YOUR VIRTUE, YOUR INNOCENCE, YOUR PERSONHOOD, YOUR INTEGRETY, YOU’RE CREATIVITY AND YOU’RE POWER TO CONTROL YOUR DESTINY AND YOU’RE ASSETS.



LET’S TALK ABOUT FREEDOM AT ALL COST:
Freedom at All Cost
“In love and platonic relationships remember that nothing lasts forever unless I want it to.” Remember Ike & Tina Turner…Chris Brown & Brianna, TLC…
Progress
“When someone slows your progress recall your fondness of it in the past, and determine how important it is to your future.” Remember Prince…
Boundaries
“When you experience blurred boundaries, they create more of a mess than possibilities.” Therefore, YOU must use YOUR intellect, creativity, and intuition. Remember Whitney….
Responsibility
“Accept more responsibility when asked. It is a sign that people appreciate your organizational skills. Be gracious, thankful, and cautious.” Think Shawn Puffy Cones…

4. REMEMBER THAT THE INDUSTRY OF MUSIC AND ENTERTAINMENT IS ATTRACTED TO LEADERS AND INNOVATERS WITH MULTIPLE GIFTS, TALENTS, AND SKILLS. THE MOST IMPORTANT QUALITIES THAT WE SEEK ARE:

Generosity: “Not every opportunity is a rip off, some are a test”

“This is the base from which all the other behaviors arise. This is the commitment to mutual support that begins with the willingness to show up and creatively share our deepest insights and ideas with the world. It's the promise to help others succeed by whatever means you can muster. Generosity signals the end of isolation by cracking open a door to a trusting emotional environment, what is called a "safe space" -- the kind of environment that's necessary for creating relationships in which the other mindsets can flourish.”

Vulnerability: “This does not mean sharing your total vision with the world”

“This means letting your guard down so mutual understanding can occur. Here you cross the threshold into a safe space after intimacy and trust have pushed the door wide open. The relationship engendered by generosity then moves toward a place of fearless friendship where risks are taken and invitations are offered to others.”


Candor “The truth will always win over lying about who you really are”.

“This is the freedom to be totally honest with those in whom you confide. Vulnerability clears the pathways of feedback so that you are able to share your hopes and fears. Candor allows us to begin to constructively interpret, respond to and grapple with that information. “

Accountability “You either do what you say or you fail in this business”

“Accountability refers to the action of following through on the promises you make to others. It's about giving and receiving the feet-to-the-fire tough love through which real change is sustained.
The real key to establishing close relationships with people you consider your trusted advisers in your career and in your personal life is how these four mindsets work together.”

5.YOU MUST DECIDE NOT TO LIVE ON YOUR SUCCESSES AND THOSE OF OTHERS, BUT FOR THE SUCCESS OF OTHERS. THIS TO ME IS THE ULTIMATE SUCCESSFUL CAREER AND CALLING.

6. YOU WILL HAVE FEWER FAILURES WHEN YOU DECIDE TO BUILD LIFELINE RELATIONSHIP AS WELL AS YOUR GLOBAL NETWORK.
1. “The lifeline relationships” you build will become more than your colleagues or assistants. They will become a trusted circle of advisers and your peers who will support your vision.”

2. “The global network” that you create will duplicate to millions of people your image, ideals, and will brand you by the way the you market yourself. If you position yourself well, your network will want you as a partner instead of giving you a job. Others will by and sell your products for you….Your knowledge and experience will then become an asset to you and the Industry…Then if you are smart, you will get paid!


PART II

MY JOURNEY AS A SELF APPOINTED LIFETIME STUDENT/INTERN BEFORE COLLEGE COURSES WERE INVENTED.

•Church Musician & Family Group opening for, Harmonizing Four, Swanee Quintet at age 11-15

•Jazz Musician & Clubs backing, Mary Wells, Major Lance, Solomon Burke at age 15-18

•Moses Dillard & The Dynamic Showmen, Writer For Buddy Killen Artist, Bobby Marshan “I Feel It Coming” At Age 16 recorded by Chips Moreman in, Memphis, TN

•Music Ministry, Bridgeport, CT, at My Father’s Church; St. John Baptist Church

•Bell Records, Florida with Poppa Don Schroeder, James and Bobby Purify…Clayton Ivey and I move to Muscle Shoals, Ala. Together…
•Fame Recording Studios, Muscle Shoals, Alabama, “I Met Little Richard”….and off I went…

•Atlantic Records/Criteria Studios, Miami, Fl, I Worked for Jerry Wexler, I worked with Tom Dowd, Duke Ellington, Doctor John, and Jackie Moore

•Nashville, TN…My First Real Friends Were and Still Is Francis Preston, Then Head of BMI, Joe Moscheo, Jody Williams, Rob Galbreah, Ron Kerr Sr., Brent King, Thomas Cain and Freeman Brown.

•A-Team, Nashville Recording Industry, Pete Drake, Larry London, Shane Keyster, Norbut Putnam, Tony Brown, Fred Foster, Larry Blackman all helped me to get in this impenetrable circle. I fit right in because I grew up watching “Grand Old Opray”… and listening to WLAC. John R and Rance Allen…I survived personally because of Buddy Dukes, my banker at the time….It was a challenge waiting for Union Checks back them…

•Bottom & Company Was Founded by Freeman Brown, John Helms, and I. Barbara Merrill, Student Affairs Help to Put Us on the Map in the North and South Eastern Coast with College Tours… We were the first Nashville R & B Band to get a label with Motown/Gordy Labels, Thanks Terry Woodford and Clayton Ivey.

•Susan Dupass, Robert Gordy, Thelma Houston, Ed Sherman, Carl Griffin, and Stevie Wonder helped me to succeed as a song writer. Thanks!

•Boyhar Productions with Sanchez Harley, My First Business Partner joined me as co-producer for Monument Records, Rick Blackburn…Fred Foster

•Dillard & Boyce Productions With Moses Dillard, Nashville Celebrated Our Successes Big Time! The New York Dance Seen was part of our turf also….

•Compleat Records/Mercury, Nashville, TN with Charlie Fach, Brent Maher and Charlie Feldman supported my writer/artist career unconditionally….Bluer Than Blue… Thanks!

More Successes… see my web links and videos

•Jesse Boyce Productions,
•John Hiatt Band
•Shirley Caesar Band
•Bobby Jones Band
•Capitol, Screen Gems, EMI … I Thank All of Them!
•Gold Coast Entertainment, Chicago, Ill; BLT Boyce, Levine, and Tufo were the creative team that successfully produced: Spunk, TTF, and Linda Clifford. I Have Yet To Be Paid By Capitol Records/Goldcoast Entertainment For “Spunk” Which Has Sold Four Million Albums In Europe and We Are Still Selling and on the Charts.Richard Tufo and Jimmy Levine are the reasons why I took the assignment. Richard Tufo convinced Jimmy to join the creative team. Thanks
•American Baptist College, Nashville, TN…
•Vanderbilt Divinity School…
•Professor and Dean of Chapel At ABTS,” Black Music And Social Structures”…
•Pastor, Mt. Sinai Presbyterian Church…Memphis Theological Seminary…
•Minister of Music 3 Times…
•Label Head…
•Mentor…

PART III

“THE FUTURE OF MUSIC AND ENTERTAINMENT CAREERS” IS BASED ON THE NECESSITY OF YOUR CONTRIBUTION AND CREATIVITY TO THE GLOBAL INDUSTRY AND WORLD ECONOMY, NOT THE JOB TITLE.
EXAMPLE; MICHAEL JACKSON’S,VIDEOS, MTV BREAKTHROUGH, AND BYING THE BEATLE’S MUSIC CATELOGUE

THESE ARE THE REALITIES AND OPPORTUNITES:

1.THE WORLD ECONOMY IS IN RECESSION

2.CD SALES ARE DOWN GLOBALLY

3.INTERNET AND CD BURNING PIRACY

4.ILLEGAL DOWNLOADS

5.TOP SELLING ARTIST SELL HALF OF THEIR PROJECTIONS

6.INDIE LABELS ARE BEING DROPPED BY THE HUNDREDS

7.VIDEO AND TV ADS CONTINUE TO ESCELATE

8.INVESTERS ARE CONCERNED ABOUT FUTURE VIABILTY OF THE INDUSTRY
BECAUSE IT IS NOW A HIGH COST- LOW RETURN INDUSTRY.

HERE’S THE GOOD NEWS!

DIGITAL DOWNLOADS ARE NOW THE LARGEST SELLING FORMAT FOR MUSIC.

RINGTONES ARE OUT SELLING CDS 10 TO 1.

CONCERT, SPONSORSHIPS, MERCAHNDISING, AND MUSIC PUBLISHISHING REVENUES ARE CURRENTLY VERY HEALTHY DUE TO MOVIE TRACKS AND OTHER EXPOSURE FOR MUSIC AND SPORTS ENTERTAINERS.


WHAT IS THE INDUSTRY DOING TO ADJUST?

AT THE PENTHOUSE LEVELS OF THE BIG FIVE; UNIVERSAL,EMI, SONY, BMG, AND WARNER, TWO BUZZ PHRASES ARE CIRCULATING:

1.“CHANGE ALL MIND SETS AND CONTRACTUAL RELATIONSHIPS”

2.“CREATE NEW REVENUE STREAMS”

UNIVERSAL - ANNOUNCED THAT ITS ARTIST WILL GET BETTER ROYALTY TERMS FOR DIGITAL DISTRIBUTION.

EMI- ANNOUNCED A JOINT VENTURE DEALS WITH ROBBIE WILLIAMS TO ALLOW PARTICIPATION IN NEW REVENUE STREAMS.

WARNER- CONTINUES TO CAPITALIZE ON BIG FRANCHISES SUCH AS “LORD OF THE RING” AND “HARRY POTTER” WITH TREMENDOUS MOVIE SCORES.

BMG -IS DOING SHORTER DEALS AND LOWERING THE RECOUPMENT COST FOR EACH ALBUM BUT TAKING IT BACK VIA VIDEO AND TV AD COST.

SONY -RECENTLY ANNOUNCED THE CONCLUSION OF A MULTI-MILLION DOLLAR DEL WITH PEPSI TO PROMOTE MUSICAL RECORDINGS AND THE IMAGES OF SONY ARTIST.

LIONS GATE FILMS-WAS RECENTLY SAVED BY TYLER PERRY MOVIES AND MUSIC.

HOW DO MAKE YOURSELF NECESSARY IN THIS ENVIRONMENT?

MY STORY…. “I MADE MYSELF NECESSARY”

1.KNOW WHAT THE GLOBAL INDUSTRY’S NEEDS ARE
2.CREATE A SERVICE OR PRODUCT THAT HAS UNIVERSAL APPEAL
3.CREATE OR CONTRIBUTE TO A DIVERSITY OF PRODUCTS/SERVICES
4.CREATE OR CONTRIBUTE TO NEW STREAMS OF INCOME
5.CREATE OR CONTRIBUTE TO MULTIPLE STREAMS OF INCOME.
6.BE WILLING TO PARNTER WITH YOUR LIFELINE RELATIONSHIPS.
7.MAINTAIN ALL ROADS, MOUNTAINS,AND BRIDGES, TO YOUR LIFELINE RELATIONSHIPS AND GUARD THEM FROM PREDITORS.
8.MAINTAIN YOUR VISIBILTY AND PROGRESS ON THE INTERNET.
9.NEVER LIMIT YOURSELF TO YOUR PERSONAL OR LOCAL ENVIRONMENT.
10. IF YOU FOLLOW UP ON THESE CONCEPTS WE WILL CONTACT FIRST

CLOSING REMARKS

“THE FUTURE OF MUSIC AND ENTERTAIMENT” IS YOURS TO EXPLORE, EXPERIENCE AND TO SHAPE INTO YOUR OWN IMAGE IF YOU HAVE THE PREPARATION, PASSION, AND THE POWER.” J.B.

“STOP SAYING WHAT YOU DON’T HAVE, WORK WITH WHAT YOU DO HAVE, APPRECIATE ALL THAT GOD PUTS INTO YOUR LIFE, AND USE WHAT YOU’VE GOT; POWER, LOVE, AND DECIPLINE. J.B.

I ALWAYS LEAVE THIS WITH EVERYONE THAT I SHARE WITH:

“ONCE YOU KNOW WHO YOU ARE, YOU CAN BECOME WHO YOU’VE ALWAYS BEEN” J.B.

GET READY FOR OUR FUTURE RELEASES;

THE MESSENGER

WILL DAVENPORT

SPUNK2 “BACK TO BACK”…and much more

“THE AMERICAN ENTERTAINMENT INDUSTRY: THE NEW COTTON FIELD” BY JESSE J. BOYCE SR.

BOOKING CONTACT: DEBORAH ROUSE 615-300-5317

jesseboyce.net

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Comment by Jesse Boyce on October 26, 2009 at 7:01am
Hello William,

I appreciate your comments in response to my blog. I created it for people who want and need inspiration and direction. I choose not to isolate myself from my friends and fans. Instead, I am an industry leader and resource for indie labels, educational institutions, music ministries and more...All I ask of you is to give back what you learn on your journey to success with your music. It is really the only thing that really matters no matter how many awards you recieve or how much money you make.

Jesse

Jesse Boyce
Comment by William Scruggs jr. on October 25, 2009 at 11:36am
Thank you Jessie for Staying around as long as you have, and providing year of wisdom ,inspiration and guidance to many up and coming Musicians, Artists, Writers, Producers etc. I've seen you play at Hadley Park with Bottom & Co, and also with Little Richard on 'Good Morning America'. I've had the pleasure of working with George Woods, Harley Sanchez, John Helms, Brenda Ivey and Vennita Jordan, just to name a few of the people that know you. Even though I enjoyed working with the these people, I've learned much more just reading your blog post. Hopefully I'll find a way to apply this wisdom to help in my future success as a musician.

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